Aletto Jewelers, renowned for its exquisite collection of fine Swiss watches, has upheld a legacy of excellence for many years. At the heart of its success is a steadfast dedication to superior quality and service. As a fifth-generation, family-owned enterprise, Aletto Jewelers prides itself on specializing in GIA-certified diamonds, estate jewelry, and a diverse range of luxury watch brands. Stationed in Boca Raton for over two decades, our journey from a local storefront to a globally recognized online retailer reflects our unwavering commitment to quality, service, and integrity. Our growth and success are largely attributed to the endorsements from our valued clients through word-of-mouth and their repeat business, underscoring our reputation in the industry.

We understand that buying or selling a luxury watch is a big decision. We want you to understand that preserving our well-known reputation for Quality, Value and Service is equally important to us. When our customers are happy, we prosper, and that has worked for us for many years. That’s why our utmost goal is nothing less than 100% satisfaction for 100% of our customers.

Check online independent sources such as Google, yelp, Chrono24 and eBay to see why our customers give us a 100% satisfaction. We want you to have complete peace of mind about your Aletto Jewelers purchase. Our Triple Guarantee assures you of a totally risk-free, worry-free purchase:

  1. Best Deal Guarantee: We offer the best value on luxury watches that you will find anywhere. There is much more to a great deal than just finding a low price. Most important of all is obtaining a truly fine watch of genuine quality. Also, free domestic shipping is nice, and that’s standard at Aletto Jewelers. All of these factors ensure that with us, you always get the best value. That’s our Best-Deal Guarantee.
  2. Authenticity Guarantee: Each of our watches has been meticulously inspected by a master watchmaker and is guaranteed authentic. If, during the restoration process of a pre-owned watch, we upgrade it with a customized bezel, gem or other adornment, we will fully disclose the modification. Such restoration improvements are standard in the industry and often result in increased value.
  3. 12-Month Limited Warranty: If your watch fails as a result of a manufacturer's defect during the first 12 months, we will repair or replace the item at absolutely no cost to you. For more details, see our Warranty Page. 


Authenticity has never once been an issue at Aletto Jewelers and we are extremely proud of our track record dating back many years and thousands of watches.

Each and every timepiece we sell is carefully inspected by our experienced team of watchmakers and guaranteed to be 100% authentic before being available for sale. The average experience on the team is 22 years in servicing and authenticating timepieces. With over 20,000 watches bought and sold over the years, authenticity has never been an issue.

You're welcome to authenticate your watch locally at any authorized retailer. It is essential to use authorized retailers only for any questions regarding a luxury timepiece. For a list of authorized retailers for any specific brand please go to the manufacturers website.

We are committed to delivering watches in 'like new' condition where possible. We list the condition clearly in the product details section of each watch. Each watch we sell is first certified and—if needed--restored by our expert watchmakers, making an elegant timepiece that will command respect and admiration when worn on your wrist. Our watchmakers’ exacting standards and attention to detail, allow us to offer our watches at a condition that our competitors can’t match. We hold ourselves to the highest standards in the industry, and offer unbeatable prices for the quality of our merchandise.